The Strategic Account Manager (SAM) is responsible for managing the company relationship with high-value customer accounts, ensuring their needs are met and exceeded. This is a highly collaborative, results-driven role that combines strategic thinking, relationship management, and business acumen. SAMs work closely with internal teams, including Customer Service, Engineering, Product Management, and Supply Chain / Operations to drive sales, customer satisfaction, and growth opportunities. The SAM will secure new strategic customers through their relationships and through actively pursuing opportunities.
Essential Duties and Responsibilities:
Manage a portfolio of strategic accounts, ensuring customer satisfaction and long-term retention. Act as the main point of contact for key customer relationships, delivering exceptional service and support.
Identify upsell, cross-sell, and expansion opportunities within existing accounts to achieve revenue targets.
Actively track and report rolling three month and annual sales forecasts and associated product mix. Coordinate material needs for projects directly with inside sales and supply chain management.
Develop customer intimacy by securing trust and productive relationships with all key decision makers of each strategic account to solidify our commercial success for the long term.
Develop a thorough understanding of customer current and future needs and requirements and communicate these in a structured way to internal management.
Serve as primary liaison between key customers and internal teams, representing the company as the primary contact on contracts and projects.
Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
Submit regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
Develop and execute tailored account strategies that align with client goals and objectives. Drive business reviews and quarterly planning sessions to ensure alignment and set clear performance metrics.
Work together with Sales Management to define the sales budget by account.
Secure new strategic customers.
Other duties as assigned by management.
Skills and Qualifications:
Microsoft proficiency (Outlook, Excel, Word, PowerPoint).
Excellent communication and presentation skills.
Strong ability to build and maintain relationships.
Experience with order management and ERP systems.
Familiarity with CRM software (HubSpot) and other account management tools.
Ability to travel up to 25%.
Ability to think strategically while managing day-to-day account activities.
Demonstrates Company Core Values: Team Player, Dedicated & Driven, People Centric, Passionate and Open & Honest.
Education and Experience:
Associate or bachelor’s degree in business, engineering, technical field or relative field.
5+ years of experience in account management, sales, or customer service, ideally within a B2B environment.